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Looking for tools to promote pork? Look no
further! We've got great pork campaigns complete with downloadable
materials. Click on each title to learn more.
The Next Mex! Promotional Materials
Mexican food has joined the ranks of Italian and Chinese to become
commonplace on American menus.
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| Pork
continues to be a great opportunity to smart restaurant operators.
Nearly half of consumers wish restaurants would offer more pork on
their menu. (Source: The NPD Group, Inc., March Omnibus, 2000) That
same study showed that approximately 60% of consumers regard pork as
a delicious alternative and different from the routine. Good reasons
to add pork to your menu. |
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The National Restaurant Association's
Ethnic Food Study shows that 90 percent of Americans have tried Mexican
(second in popularity to Italian), while 85 percent eat it often or at
least occasionally.
Why has this widespread popularity
lasted? The ever-increasing migration of cultures into the United States
as well as Americans' experiences abroad is influencing what we eat and
how we eat. And this is particularly true when considering the
influences of our neighbors south of the border.
Pork. Now That's BBQ Promotional Materials
BBQ is hot and getting hotter. This time-honored cuisine often
associated with the South is enjoying renewed interest and appeal by
consumers everywhere.
In fact,
according to McCormick & Company's 2002 Crave It! study, barbecue ribs
rank second among the foods Americans crave. (Bacon holds the top spot).
"Barbeque is expanding beyond its
traditional regional boundaries and introducting people to exciting new
flavors," says Celebrated Chef Susan Goss, chef and co-owner, Chicago's
West Town Tavern.
While barbecue is often associated with
cooking outdoors over a grill, in recent years, it has been finding its
way into modern kitchens and can be found on menus in all types of
restaurants.
How 'bout Ham Promotional Materials
Why Ham? Surprising Sales Opportunities
Holiday Ham Opportunities
The Holiday Ham tradition is growing. The Holiday Ham Program works
across April, November and December.
Counter-Seasonal Opportunities
Ham is a family favorite any time of the year. Ham steak sales peak in
the fall (96
percent of Americans grill every season). Ham comes from one of the
leanest pork cuts, so it's a healthful meat choice that rivals the
nutritional profile of poultry.
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